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Case Studies

MOPS (Mothers of Preschoolers)

Services: Internet strategy, brand research, organizational brand identity development, implementation plan and ongoing brand management

Takeaway: Success lies in learning how to "be the brand" and implement it consistently.

Story: Our work with MOPS began initially with the development of a comprehensive Internet strategy for this ministry which supports groups of new mothers around the world. More recently, we were selected out of a number of branding firms to help MOPS revitalize its brand. The results have been extraordinary, with the entire organization realigning around the new brand and the tagline of "Better Moms Make a Better World."

With MOPS, we helped uncover and understand the factors that create deep emotional resonance with their audiences. We then worked with the organization to build their capacity to manage the brand and live it out consistently over time. When their president noted that the entire organization must "Be the brand," we knew that MOPS was on the road to success.






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