Services: Internet strategy, brand analysis, program development, e-learning strategy, content strategy, Web site architecture, usability testing, design and development.
Takeaway: Understand the user experience to reveal issues your internal team can’t see and thus increase response and revenue.
Story: World Vision is the largest privately funded relief and development organization in the world. With annual revenues over $2 billion, World Vision is a sophisticated marketing organization that has even won the highest award for marketing from the Direct Marketers Association. We have worked with World Vision for years starting with a comprehensive Internet strategy and carrying out numerous other projects together. These range from digital marketing programs (including multiple program websites, marketing strategies and the redesign of their flagship website) to a comprehensive corporate content strategy to brand reviews and a global strategy for e-learning. More recent work has involved the redesign of World Vision’s entire online giving area, from extensive usability testing to merchandising strategy to final design.
With World Vision, we have assisted them in understanding how constituents relate to them online and how to take that knowledge and make incremental changes over time to improve conversion rates and overall revenue.